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stones for jewelry making
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Good$14.64avg listing price — sweet spot $15–$100
Review moat
Good1,015avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.36–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Market size
Okay$177K$177K/yr · 586K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand