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Worth a look

Shows low returns (1.0%), but soft demand (-42.7% this quarter) keeps it on the watch list.

Market size 52Growth 4Conversion 71Competition 57Returns 95Price range 79Avg price 40Brand share 70Review moat 49Quality gap 62

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Price range

Great$4.13–$59.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Good$316K

$316K/yr · 451K searches

Review moat

Okay1,594.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.75

avg listing price — sweet spot $15–$100

Growth

Bad-42.7%

90-day search growth — must beat 0% to launch

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