40
sterling silver sheet
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Great$53.35avg listing price — sweet spot $15–$100
Review moat
Great243.83avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$12.06–$151.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 36K searches
Signals High Price