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stencil brush
Skip itPrices mostly outside the sweet spot ($4.98–$15.64) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,045.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 134K searches
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Avg price
Bad$8.11avg listing price — sweet spot $15–$100
Price range
Bad$4.98–$15.64cheapest to priciest tracked listing — scored on the share inside $15–$100