57
star beads
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great267.4avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Growth
Good+42.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$115K$115K/yr · 365K searches
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.97–$17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand