47
square mirrors
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,109.26avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.42–$20.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.23avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 142K searches
Signals No Dominant Brand