45
square letter beads
Skip itPrices mostly outside the sweet spot ($4.77–$12.67) — this niche doesn't clear our bar today.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,011.54avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.45avg listing price — sweet spot $15–$100
Market size
Bad$84K$84K/yr · 139K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.77–$12.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand