41
spring loaded scissors
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.60avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.61–$28.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,347.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$153K$153K/yr · 138K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand