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spanish moss
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$547K$547K/yr · 347K searches
Price range
Good$4.94–$30.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.91avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,027.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand