46
solid marker
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Price range
Good$4.05–$46.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,019.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 103K searches
Brand share
Bad97%top-5 brand share — brand-locked demand