45
sock stop
Skip itPrices mostly outside the sweet spot ($4.16–$12.55) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good716.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.98avg listing price — sweet spot $15–$100
Market size
Bad$60K$60K/yr · 68K searches
Growth
Bad-40.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.16–$12.55cheapest to priciest tracked listing — scored on the share inside $15–$100