44
sock charms
Skip itSoft demand (-10.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good611.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$152K$152K/yr · 426K searches
Price range
Okay$6.82–$18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch