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snowflake stickers
Skip itSoft demand (-75.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great199.04avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 233K searches
Avg price
Bad$6.85avg listing price — sweet spot $15–$100
Growth
Bad-75.8%90-day search growth — must beat 0% to launch
Price range
Bad$2.89–$12.99cheapest to priciest tracked listing — scored on the share inside $15–$100