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snapback extender
Worth a lookShows beatable incumbent ratings (3.6★), but a small market ($67K/yr) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Great188.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$5.10–$22.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Market size
Bad$67K$67K/yr · 116K searches