48
snap together model kit
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Review moat
Great181.14avg incumbent reviews — the moat a new listing must climb
Avg price
Great$56.39avg listing price — sweet spot $15–$100
Price range
Good$23.06–$156.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$131K$131K/yr · 387K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price