51
small velcro dots
Worth a lookShows searches that convert (14.7% search→purchase), but prices mostly outside the sweet spot ($2.03–$12.77) keeps it on the watch list.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.5M searches
Review moat
Okay2,694.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.91avg listing price — sweet spot $15–$100
Price range
Bad$2.03–$12.77cheapest to priciest tracked listing — scored on the share inside $15–$100