51
small rubber mallet
Worth a lookShows low returns (1.1%), but a small market ($90K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,363.97avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Price range
Bad$2.83–$18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.22avg listing price — sweet spot $15–$100
Market size
Bad$90K$90K/yr · 102K searches
Signals No Dominant Brand