57
small paint brush
Worth a lookShows searches that convert (16.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$329K$329K/yr · 316K searches
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,833.77avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.45avg listing price — sweet spot $15–$100
Price range
Bad$2.24–$12.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand