29
small cross
Skip itSoft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great454.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.20–$24.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 167K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-43.5%90-day search growth — must beat 0% to launch