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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 45Growth 24Conversion 81Competition 64Returns 83Price range 61Avg price 53Brand share 10Review moat 28Quality gap 21

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.48–$30.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.36

avg listing price — sweet spot $15–$100

Market size

Okay$242K

$242K/yr · 233K searches

Review moat

Okay3,720.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

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