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slaves to darkness
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible44.71avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$76.79avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$32.83–$160.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 36K searches
Brand share
Bad100%top-5 brand share — brand-locked demand