slate pencils to eat
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great110.21avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.48–$103.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 89K searches