50
skull mold
Worth a lookShows no brand lock-in (top 5 brands take 54% of clicks), but a small market ($101K/yr) keeps it on the watch list.
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.09–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,370.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Market size
Okay$101K$101K/yr · 279K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand