45
size 22 needlepoint needles
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great417.12avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.80–$27.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$52K$52K/yr · 49K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch