36
silver
Skip itSoft demand (-51.9% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$21.9M$21.9M/yr · 2.5M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad5,936avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.32–$8501.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-51.9%90-day search growth — must beat 0% to launch
Avg price
Bad$886.53avg listing price — sweet spot $15–$100