40
silver tissue paper
Skip itPrices mostly outside the sweet spot ($4.37–$9.94) — this niche doesn't clear our bar today.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,607.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.59avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 58K searches
Price range
Bad$4.37–$9.94cheapest to priciest tracked listing — scored on the share inside $15–$100