47
silver tester
Skip itSoft demand (-58.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible94.88avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$22.80avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$6.93–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad$76K$76K/yr · 55K searches
Growth
Bad-58.0%90-day search growth — must beat 0% to launch