36
silver streamers
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.95–$20.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad4,279.44avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.85avg listing price — sweet spot $15–$100
Market size
Bad$39K$39K/yr · 46K searches