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silver polishing cloth
Worth a lookShows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 971K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Avg price
Okay$9.60avg listing price — sweet spot $15–$100
Price range
Okay$4.04–$19.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad10,213.47avg incumbent reviews — the moat a new listing must climb