52
silver paper
Worth a lookShows low returns (0.5%), but a small market ($51K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good773.64avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.34–$28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 60K searches