55
silver beads
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but prices mostly outside the sweet spot ($4.26–$17.85) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good1,028.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Market size
Okay$162K$162K/yr · 467K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.86avg listing price — sweet spot $15–$100
Price range
Bad$4.26–$17.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand