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silk fabric

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A small market ($72K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 21Conversion 18Competition 78Returns 35Price range 85Avg price 55Brand share 72Review moat 72Quality gap 60

Price range

Great$5.17–$84.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good600.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.64

avg listing price — sweet spot $15–$100

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Market size

Bad$72K

$72K/yr · 403K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

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