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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.81avg listing price — sweet spot $15–$100
Price range
Okay$2.76–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,825.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 105K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock