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Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Review moat
Great372.55avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Price range
Good$6.14–$23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 84K searches