41
shell beads
Skip itPrices mostly outside the sweet spot ($5.96–$14.26) — this niche doesn't clear our bar today.
Review moat
Great305.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Great+67.0%90-day search growth — must beat 0% to launch
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 310K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$5.96–$14.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier