39
sewing tape
Skip itPrices mostly outside the sweet spot ($2.70–$10.00) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,444.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$6.58avg listing price — sweet spot $15–$100
Market size
Bad$46K$46K/yr · 85K searches
Price range
Bad$2.70–$10.00cheapest to priciest tracked listing — scored on the share inside $15–$100