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sewing ruler
Worth a lookShows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$2.07–$37.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$362K$362K/yr · 513K searches
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Review moat
Bad5,321.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality