53
sewing machine light
Worth a lookShows a sweet-spot price point ($18.77 avg), but soft demand (-16.6% this quarter) keeps it on the watch list.
Avg price
Great$18.77avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$6.27–$42.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,826.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$135K$135K/yr · 142K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand