45
sewing gauge
Skip itPrices mostly outside the sweet spot ($4.31–$15.94) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,135.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.75avg listing price — sweet spot $15–$100
Market size
Bad$84K$84K/yr · 89K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Price range
Bad$4.31–$15.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand