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serger thread
Worth a lookShows low returns (1.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$9.92–$24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,547.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$269K$269K/yr · 269K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality