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screen printing squeegee

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A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 26Conversion 70Competition 19Returns 83Price range 63Avg price 57Brand share 27Review moat 79Quality gap 45

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great425.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.97–$28.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.84

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$40K

$40K/yr · 49K searches

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