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scorch markers for wood
Skip itSoft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$17.24avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.88–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$342K$342K/yr · 502K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,979.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-41.7%90-day search growth — must beat 0% to launch