40
scissors with cover
Skip itPrices mostly outside the sweet spot ($4.27–$14.96) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,593.54avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.77avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 83K searches
Price range
Bad$4.27–$14.96cheapest to priciest tracked listing — scored on the share inside $15–$100