35
scissors for wrapping paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 105K searches
Avg price
Bad$8.22avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad24,718.14avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.59–$10.86cheapest to priciest tracked listing — scored on the share inside $15–$100