41
scalloped scissors
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Review moat
Okay2,209.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.69–$20.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$200K$200K/yr · 212K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf