36
sage green velvet ribbon
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good677.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.26avg listing price — sweet spot $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.35–$17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 30K searches