46
safety pins 2 inch
Skip itSoft demand (-15.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$3.97–$29.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,771.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.48avg listing price — sweet spot $15–$100
Market size
Bad$81K$81K/yr · 53K searches
Growth
Bad-15.5%90-day search growth — must beat 0% to launch