50
safety eye tool
Worth a lookShows low returns (0.7%), but soft demand (-19.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great270avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.31avg listing price — sweet spot $15–$100
Price range
Okay$4.42–$19.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$74K$74K/yr · 93K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch