51
ruler grip
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-31.0% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Great477.06avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.41–$22.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Market size
Bad$42K$42K/yr · 49K searches
Growth
Bad-31.0%90-day search growth — must beat 0% to launch