51
rubber glue
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($5.65–$13.07) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.91avg listing price — sweet spot $15–$100
Review moat
Bad5,568avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 120K searches
Price range
Bad$5.65–$13.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand